# UTM link builder

> Add UTM tracking parameters to your link, with presets for common launch channels.

Canonical: https://spotlighted.app/tools/utm-builder

Add UTM parameters to your link so your analytics show where each visit came from.

Enter your website URL and the utm_source, utm_medium and utm_campaign values, plus optional utm_term and utm_content. Presets fill the source and medium for a directory listing, an X post, a LinkedIn post, a newsletter and Show HN.

- Existing query parameters and the #hash are kept; existing utm_ values are replaced.
- Values are URL-encoded, with an option to lowercase them and replace spaces with hyphens.
- Warns when utm_source or utm_medium is missing, or when values contain spaces or uppercase letters.

Runs in your browser. Existing query parameters and the #hash are kept; existing utm_ values are replaced.

[Launch in your stage](https://spotlighted.app/submit).

## Related

- [All free tools](https://spotlighted.app/tools)
- [Submit a product](https://spotlighted.app/submit)